1. SEEK ADVICE FROM A PROFESSIONAL FRAMER
'A frame can make or break a picture, so I would only ever use an experienced framer who has lots of samples to hand and can show you – as much as possible – how the end result will look,' says interior designer Irene Gunter founder of Gunter & Co. 'It also never hurts to do your own research. Look for inspirational ways that other pieces have been framed. Take note of colors, proportion and scale. Be open to new ideas.'
2. CONSIDER IF THE ARTWORK IS DELICATE OR EXPENSIVE
When it comes to how to choose a picture frame, custom framing is a worthy investment if your artwork is an original or was particularly pricey. Or if it's delicate in any way.
3. DUE TO WHERE THE ARTWORK WILL BE HUNG
Is you artwork going in a dark, cocooning snug or a bright, airy room filled with sunlight? If your piece is going to be in direct light, it may need that extra layer of UV protection glass.
4. THE SIZE OF THE PIECE
If you intend to invest in a super-sized statement piece of art don't forget to consider the fact that it will likely need to be custom framed as shop-bought frames generally come in standard sizes only. It's a good idea to check online before you buy to make sure standard framing fits your piece if you are not keen to splurge on custom framing.
5. REMEMBER THAT CUSTOM FRAMING IS AN ART IN ITSELF
Custom framing is an artisanal process that requires skilled craftsmen to carry out the job. This means that it is not usually cheap. However, do remember that framing is an art itself, and it's well worth the investment if you have an expensive or delicate piece that needs protecting to ensure it lasts for years to come.
IS CUSTOM FRAMING NECESSARY?
'Custom framing can elevate what could be a very ordinary print into something extraordinary,' says Irene Gunter. 'Obviously, these kinds of frames don’t come cheap, so depending on your budget, perhaps it’s not a solution for every piece of art. However, it’s certainly worth the investment for hero pieces.'
HOW DO I CHOOSE THE RIGHT ART FRAME?
Artwork frames can come in variety of textures, finishes and colors, which means they can be as bold or pared-back as you wish.
Irene Gunter advises speaking to your framer about getting creative. She says: 'People typically gravitate towards standard colors for their frames, even though there are millions of other options. This is where an experienced framer will come into their own. They will be able to advise you on color and get the exact shade you want. 'And, remember, you don’t have to restrict yourself to one color. For example, the front of the frame could be silver while the edges are white or green. It pays to be creative. The end result will look truly unique.' And Cat Dal says: 'For areas requiring a little playful touch, or a punch of color, we recommend a glossy wavy frame or bobbin frame to take the artwork to the next level. 'We always take advice from professional framers, in terms of concerns about sunlight glass suitability, so I recommend spending time at your local framers describing your space and ambitions for the art.