The Pantone Color Institute named the color of 2024. It is the “compassionate and caring” Peach Fuzz, a delicate orange shade chosen to express a desire for community and comfort in uncertain times.
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Pantone 13-1023 Peach Fuzz is described as “an attractive peachy hue that sits softly between pink and orange.” It inspires, gives a sense of belonging and a sense of caring, and creates an atmosphere of calm, offering us space to “be, feel, heal, and thrive.” Thanks to the comfort of Peach Fuzz, we find inner peace that affects our well-being. This pleasant and airy shade also evokes a new modernity. A poetic and romantic pure peach tone with a vintage feel brings beauty to the digital world.
“In times of upheaval in many aspects of our lives, the need for care, empathy, and compassion grows stronger, as do our visions of a more peaceful future,” said Laurie Pressman, vice president of the Pantone Color Institute. “In a world that often emphasizes productivity and external achievements, it is important to recognize the importance of developing our inner selves and finding moments for respite, creativity, and human connection amid the hustle and bustle of modern life. As we navigate the present and strive for a new world, we re-evaluate what is important. By recalibrating our priorities according to our inner values, we focus on health and well-being, both mental and physical, and value special things: the warmth and comfort of being with loved ones or simply time alone.”
“We wanted to go with a color that could highlight the importance of community and coming together with others. The color we chose as Pantone’s Color of the Year 2024 was meant to express our desire to be close to those we love and the joy we feel when we allow ourselves to be ourselves and simply enjoy quiet moments alone. It had to be a color whose warm and welcoming embrace would convey a message of compassion and empathy.”
In-home interiors, the soft, cozy shade of Pantone 13-1023 Peach Fuzz will help create a welcoming atmosphere. According to the experts of the Pantone Institute, the shade gives a feeling of gentle warmth. On walls, in home decor, or as an accent in a pattern, Pantone 13-1023 Peach Fuzz “infuses even the most personalized worlds with a calming presence.”
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