The global color forecast for spring/summer 2025 from the trend agency WGSN and Coloro shows that virtual worlds have significantly modified the fashion for shades. Thus, digital influences are noticeable in muted, almost unrecognizable pink, turquoise, coral, and radiant yellow.
“Our choice of colors for 2025 follows the STEPIC WGSN framework, which analyzes trends in society, technology, the environment, politics, industry, and creativity. Our methodology ensures that the colors and palettes in the forecasts truly reflect the drivers, innovations, and behaviors that will shape 2025,” the company’s analysts say.
The key palette for 2025 is as follows. This is Transcendent Pink, a more elevated neutral shade than the traditional pink already found in virtual worlds. Aquatic Awe is a transformative turquoise color that matches digital themes. Sunset Coral is a feel-good color that encourages joy, and Ray Flower is a radiant yellow inspired by regenerative practices that protect biodiversity.
Transcendent Pink
This powdery shade (Coloro: 028-80-08) is more of a neutral than traditional pink. Its ability to soothe and give a sense of stability is especially relevant during the period of polycrisis, when consumers are increasingly gravitating towards basic mid-tones. As a versatile color, it will also be commercially reliable. The “dusty” hue can already be seen in virtual worlds, such as the digital spaces created by the Pax.world metaverse and architecture studios Grimshaw Architects, Farshid Moussavi, HWKN, and WHY.
Aquatic Awe
The “transformative” turquoise color (Coloro: 086-70-25) is on the one hand natural, but also has a synthetic quality associated with digital themes. This duality bridges fantasy with reality, evoking bioluminescent marine life, fragile ocean ecosystems, and immersive virtual spaces. The color speaks to trendy approaches to wellness while reflecting the growing focus on biosynthetic flows, where biomanufacturing and lab-grown materials are used as a more resource-efficient alternative to natural materials.
Sunset Coral
“Sunset” coral (Coloro: 009-58-31) is the color of energy and well-being. He encourages the adoption of idleness, which has traditionally been looked down upon, as an antidote to the obsession with productivity. This intense hue encourages reorganization to prioritize and reminds us of the importance of escapism during difficult times.
Ray Flower
Warm, inviting, radiant yellow (Coloro: 037-82-32) is inspired by regenerative practices that protect biodiversity, as in the work of UK multidisciplinary designer Jess Redgrave, whose project ClimaFibre proposes using sunflowers as a single source for the production of a variety of materials – from cellulose for textiles to pigments for dyes. Its radiance is also associated with the lunar eclipses that will occur in 2025, and links this yellow hue to every element of nature, from Earth to space.
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