The color of 2023 according to Pantone was 18-1750 Viva Magenta, “a bold and fearless, lively red color that encourages experimentation and self-expression without restrictions.” This nuanced crimson hue is a balance between warm and cool tones that the company defines as “assertive but not aggressive.”
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Viva Magenta is in the range not only between warm and cold but also between historical and futuristic. The shade is carmine red, one of the most expensive and valuable natural dyes obtained from cochineal insects. “As virtual worlds become an increasingly visible part of our daily lives, we seek to draw inspiration from nature and what is available,” says Leatrice Eiseman, executive director of the Pantone Color Institute. “Rooted in the primitive, PANTONE 18-1750 Viva Magenta reunites us with the original matter. Appealing to the forces of nature, he revives the spirit, helping to strengthen inner strength. “
This shade has a foothold in the future. “The past few years have changed a lot of people’s sense of self and how they think about well-being, priorities, and identity,” continues Lori Pressman, vice president of the Pantone Color Institute. We can be accepted exactly as we feel, whether it’s the cyber universe, ordinary space, or an incredible mixture of both. We create a dynamic world that encourages experimentation. One that harnesses virtual capabilities in the physical world and gives us the strength and spirit to explore innovative possibilities.”
Pantone and creative partner Huge invited ARTECHOUSE to develop the exciting Magentaverse space, which is being showcased at Art Basel in Miami. The rooms feature textures and interactions that immerse visitors in a variety of visual, auditory, and tactile sensations associated with Viva Magenta.
Red has been absent from Pantone’s selection for the past decade-plus. You can recall 2007 with Chili Pepper and 2002 with True Red. However, this shade is a natural choice for home space. Red is often considered the color of the kitchen because of its energetic atmosphere and is often one of the first options for accents and accessories in any room. Viva Magenta’s unique balance of warm and cool tones makes it an easy addition, whether you prefer neutral or bright, as recommended in combination palettes.
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